Due to GDPR laws brought in as of May 2018, customers given explicit choice to opt-in to email marketing campaigns. The Airangel platform has the functionality to tie an opt-in box to all login types and send a monthly report to admin users to determine which system users have given permission to contact them for marketing reasons.
Opt-In on the Portal (Mailing_list)
To add an opt-in to an authentication option, one only needs to select a guest field from the drop down section within said authentication option. For example, when creating a self registration authentication option, click within the settings, select the option, ‘Mailing_list’.
Once the ‘Mailing_list’ option is selected a tick box will appear on the portal tied to the relevant authentication option.
To edit the text applied to an opt-in tick box, click on ‘custom label translation’ within the Login Page Content tab and find ‘Mailing_list’. Simply type the text you wish to display.
Extracting valid email addresses
It is possible to create a report containing all email addresses of users that have opted in to a venues marketing campaigns. To create this report, head to the reports tab within the Airangel platform:
- Click Add report
- Give your report a name
- Select ‘GUEST DATA’
- Select how often you’d like it to reoccur
- Click ‘CONFIGURATION’
- Select how you’d like to receive your report
- Add the email addresses you wish to receive the report
- Search Parameter = On Creation Date
- Click ‘ADD CONDITION’
- Where = Guest Data
- Guest Data = Mailing_list
- Like = 1
- Within returning data tick Mail and Mailing list